Driving Economic Growth with Digital Marketing Training
Promoting Economic Growth through Digital Marketing and Branding Training in Pulosari Village
Pulosari Village, a hidden gem in Pangalengan District, Bandung. The village has abundant economic potential from its fertile natural resources, quality handicrafts, to its traditional culinary delights. However, like many other local communities, Pulosari Village also faces challenges in marketing its products and services to a wider market, due to gaps in effective marketing and branding strategies.
A team of lecturers from the Faculty of Business Economics from Telkom University in the context of community service in collaboration with the Pulosari Village Youth Organization held a training program that focused on marketing and branding strategies for products or services in Pulosari Village, as well as efforts to create potential agents of change in driving the village economy. This initiative focuses on providing new knowledge and skills in developing and marketing products and building a strong brand image.
The training started with a basic knowledge session on digital marketing. Through guidance from the Telkom University team, trainees learn to recognize digital platforms, such as social media, and how to use these platforms to promote their products or services to a wider audience. Participants then learned how to use digital tools such as social media analytics to understand market trends and consumer preferences.
Another session was on branding strategies. Participants are invited to understand the essence of a strong brand image, how to create a unique identity for their product or service, and how to position their brand in the minds of consumers. For example, Lina, a housewife who is proficient in cooking traditional food, learned how to create a brand image that distinguishes her traditional culinary products from others. The training not only provided knowledge, but also injected a new spirit in the participants to be more actively involved in their local economy as agents of change in Pulosari Village.
The results of this activity were seen in the emergence of marketing campaigns on social media, photos of local products, the stories behind their manufacture, and the local values contained behind their products and services began to flood the social media homepage. Irfan’s bamboo handicrafts have been highlighted in several arts and crafts exhibition groups, while Lina’s traditional food has begun to attract tourists visiting the village.
On a broader level, the positive outcomes of this training are in line with the vision of a Golden Indonesia 2045. Strong economic development at the village level is key to Indonesia’s future success. This training is a valuable asset for Pulosari Village youth in facing the increasingly complex challenges of the global economy. In this way, Pulosari Village’s digital marketing and branding efforts not only address current economic challenges, but also serve as a long-term investment for future generations, leading them towards the Golden Indonesia of 2045.
