Role of Technology

Technology and Business: The Impact of AI and Big Data on Business

In recent years, technological developments such as Artificial Intelligence (AI) and Big Data have brought significant impact in the business sector. These two innovations have not only changed the way companies operate, but also created new opportunities that were previously unimaginable. This article will examine how AI and Big Data affect the business world, as well as the importance of education in preparing future leaders to utilize these technologies, with an emphasis on Telkom University’s Faculty of Economics and Business.

AI and Big Data: Changes in the Business World

1. Improved Operational Efficiency

• Process Automation: AI enables companies to automate various business processes, from production to customer service. This not only lowers operational costs but also improves accuracy and efficiency.
• Prediction and Decision Making: Through Big Data analysis, companies can identify trends and patterns that support better and faster decision-making. AI can be used to predict market demand, manage inventory, and even dynamically price products.

2. Personalization and Customer Experience

• Better Customer Service: AI enables companies to provide more personalized customer service through the use of chatbots and virtual assistants. This enables faster and more precise responses to customer needs.
• Enhanced Customer Experience: With Big Data analytics, companies can deeply understand customer behavior and preferences. This allows them to offer products and services that better suit individual needs, thereby increasing customer satisfaction and loyalty.

3. Product and Service Innovation

• Data-Driven Product Development: The utilization of Big Data allows companies to conduct more comprehensive market analysis and understand consumer needs more accurately. This contributes to the creation of products that are more innovative and in line with market demand.a
• Artificial Intelligence-Powered Services: Today, many companies are providing AI-based services, such as automated product recommendations and content customized according to user preferences. This adds significant value to consumers and helps companies to remain competitive in the market.

Peran Fakultas Ekonomi dan Bisnis Universitas Telkom University in Facing Technological Challenges

Fakultas Ekonomi dan Bisnis Universitas Telkom University has a crucial role in preparing a generation of business leaders who are able to face technological challenges. Through educational programs designed to provide up-to-date knowledge and skills, the faculty ensures that its graduates are prepared to utilize AI and Big Data in a business context.

• Curriculum that Integrates Technology: Telkom University’s Faculty of Economics and Business offers courses that focus on cutting-edge technology, such as “Data Analytics for Business” and “Artificial Intelligence in Business.” This course aims to provide a practical understanding of the application of technology in improving the efficiency of business operations.
• Research and Innovation: The faculty is also active in various researches that explore the applications of AI and Big Data in the business world. Through collaboration with the industrial sector, students are given the opportunity to engage in real projects that test the applicability of these technologies in a business context.
• Facilities and Technology Support: Telkom University provides modern facilities and resources that support the development of technological skills among students. Computer labs equipped with analytics software and AI platforms create a learning environment that supports the development of technical skills.

Examples of AI and Big Data Applications in the Business World

1. Amazon

• Use of AI for Product Recommendations: Amazon leverages artificial intelligence to analyze buying patterns and provide product recommendations tailored to customer preferences. This contributes to increased cross-selling opportunities and revenue growth.
• Utilization of Big Data in Inventory Management: Amazon also applies Big Data analytics to optimize inventory management and logistics, thus ensuring timely delivery and reducing storage costs.

2. Netflix

• Content Personalization: Netflix leverages AI and Big Data to analyze user viewing preferences and provide relevant content recommendations. This plays a role in increasing customer engagement and retention.
• Optimization of Content Production: Big Data is used to identify audience trends and preferences, which supports the development of original content with high potential for success.

Summary

The use of AI and Big Data has brought significant changes to the business world, creating new opportunities while challenging companies to adapt quickly. In an increasingly complex business context, the ability to utilize this technology is crucial. Telkom University’s Faculty of Economics and Business is committed to shaping future business leaders who are ready to face the challenges and capitalize on the opportunities presented by AI and Big Data. With relevant education and the support of modern facilities, Telkom University is determined to produce graduates who are ready to become innovators in this dynamic business world.