Digital Marketing Competency Counseling for Dairy Farmers

COMMUNITY SERVICE
DIGITAL MARKETING COMPETENCY COUNSELING
FOR DAIRY FARMERS IN KERTAWANGI VILLAGE

The community service which was held on June 28, 2024 at PKBM Bina Terampil Mandiri Kertawangi Village, Cisarua District, West Bandung Regency was chaired by Puspita Wulansari, SP., M.M., Ph.D along with Willy Sri Yuliandhari, SE., MM., Ak., Ph.D as members. This community service targets dairy farmers in the Kertawangi Village area.
The purpose of this community service is to provide knowledge about the importance of digital marketing competencies for dairy farmers, as it can increase product visibility and marketing efficiency. Through websites, social media, and e-commerce platforms, farmers can reach a wider range of consumers at low cost. Social media also allows direct interaction with consumers, receiving feedback and building strong relationships. Digital marketing tools help analyze campaign effectiveness and understand consumer behavior to optimize strategies.

In addition, digital marketing helps build a brand that consumers recognize and trust, increasing trust and loyalty. It also opens up opportunities to reach new markets, including internationally. Through informative content, farmers can educate consumers about product quality and benefits. More targeted marketing based on demographics and interests makes campaigns more effective, increasing sales and business sustainability of dairy farmers. This Abdimas activity ran smoothly where there were 32 target communities and received a positive response from the target community.