Optimizing the Marketing Strategy of Tenjolaya Tourism Village through the Use of Digital Technology and Social Media
Tenjolaya Village is one of the villages located in the Ciwidey Area, Rancabali, Bandung Regency. This village has considerable potential, one of which is its beautiful natural attractions. This potential can certainly be a concern because it can help village management become better and more prosperous for its people. Included in the Kemenparekraf network, Tenjolaya Village also has the potential to become a tourist destination favored by visitors. Therefore, in order to support the progress of Tenjolaya Village, it is necessary to improve in terms of marketing so that Tenjolaya Village is increasingly recognized by the community. One strategy that needs to be implemented is tourism village marketing to introduce Tenjolaya Village so that it can increase the number of visitors which will have an impact on improving the village economy.
The potential of Tenjolaya Village is in addition to souvenirs in the form of special food, namely kalua oranges, which are not found elsewhere, this village is also famous for its natural attractions such as camping ground, cipanji waterfall and tea garden tours. Tenjolaya Village also has the potential for human resources of productive age who can assist in implementing marketing strategies with the use of technology, given that the human resources of Tenjolaya Village are in a “literate” state of technology.
Tenjolaya Village has tremendous potential, but still faces a number of challenges in optimizing its utilization. For this reason, some strategic solutions that need to be implemented to encourage village progress include:
- Tenjolaya Village Marketing Strategy Development
Increase awareness and attractiveness of the village by designing more effective marketing strategies, so that tourism potential and local products can be more widely recognized. - Utilization of Digital Technology and Social Media
Optimizing the use of digital platforms and social media to reach a larger audience, so that the potential of Tenjolaya Village can be promoted in a more modern and efficient way. - Marketing Training and Assistance
Provide training to the local community on effective marketing, so that they are able to manage and market the village’s potential more professionally.
Although Tenjolaya Village already has an official website, the content presented is still not optimal in supporting village tourism marketing. With the implementation of these solutions, it is hoped that Tenjolaya Village can be better known and developed, and attract more tourists and investors.
