Optimizing Monetization Strategies through a Managerial Accounting Perspective for Financial Growth in Health Coffee Startups
The startup model has become a global phenomenon in pioneering the business world. Well-known names such as Traveloka, Gojek, Tokopedia, Bukalapak, Kopi Kenangan, Akulaku, OVO, and others are proof that this phenomenon has also spread to Indonesia and has been recorded as a successful startup. The startup model means that businesses no longer target only the established generation with large capital, but also the younger generation with limited capital. This is what makes startups such an attractive model. This community service program aims to assist student startups who have taken the initiative to establish a business. It is recognized that in a volatile economic situation and fierce business competition, it is not easy to be a winner in business competition. Currently, there is a startup that has a coffee drink product called Handai Coffee. This business has been operating for two years (since February 2023) and is located at Jl. Telekomunikasi. 1, Terusan Buahbatu – Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257. To date, we have sold more than 2,000 bottles of coffee. Its flagship products are healthy packaged drinks, milk coffee, and date milk with a low glycemic index, served in a modern coffee style. As a business, it certainly requires continuous income and the ability to meet sales targets in order to generate the profits desired by stakeholders. To that end, this community service program seeks to help Handai Coffee reach its break even point and generate profits, thereby ensuring the sustainability of its business. In addition, this community service activity is a manifestation of the lecturers’ concern for assisting the businesses being initiated by their students.
The community service activities carried out consisted of lecturers and students from the Accounting undergraduate program, Faculty of Economics and Business, Telkom University, namely Mrs. Tri Utami Lestari, S.E., M.Ak as the head of community service, Mrs. Tri Utami Lestari S.E., M.Ak, Mrs. Hilda., S.E., M.Si., Ak., CA., CPA, and Mrs. Ruri Octari Dinata., S.E., M.S.A as members of the community service team. In addition to lecturers, this community service activity also involved students, including Anbiya Abdul Ghani, Irvan Wahyu Firmansyah, and Pascalis Gratio Vento Theonatan.
The partners expressed their enthusiasm and hope for the community service activities, which they hope will continue in the future. They also hope that Telkom University will continue to assist Handai Coffee Startup so that the startup can improve its ability to develop its business.