Marketing Cost Analysis for Vegetable Farmers in Kertawangi Village

Community service carried out by Willy Sri Yuliandhari, SE, MM, Ak, Ph.D as chairman and two members, Puspita Wulansari, SP, M.M., Ph.D and Ardan Gani Asalam, SE, M.Ak, BKP on December 12, 2023 at PKBM Bina Terampil Mandiri (BTM) Kertawangi Village, Cisarua District, West Bandung Regency this time targeting vegetable farmers in the Kertawangi Village area.
This Abdimas activity is assisted by PKBM BTM, where partners help community service starting from exploring with the target community to providing a place for the implementation of community service with a total target community of 23 farmers.
The purpose of this community service is to provide an understanding of Marketing Cost Analysis for Vegetable Farmers in Kertawangi Village. Vegetable farmers often face many problems in marketing their vegetable products, even though they serve as the main suppliers of foodstuffs. Farmers face a number of key issues, including high marketing costs, complex distribution procedures, price fluctuations and limited market access. Therefore, marketing cost analysis is critical to understanding the dynamics and components that influence the success and sustainability of agricultural enterprises. The implementation of this Abdimas received a positive response from the target community where the level of satisfaction exceeded 95%.