Entrepreneurship & People Management Workshop: Keys to Success for Resilient SMEs
Small and Medium Enterprises (SMEs) play a very important role in the economy of many countries, including Indonesia. SMEs are not only a major contributor to job creation, but also drive innovation, accelerate local economic growth, and support equitable development. However, many SMEs face various challenges in managing their operations, especially in terms of entrepreneurial character and human resource management.
On November 11-12, 2024 a workshop on “Entrepreneurial Character and HR Management in Small and Medium Enterprises” was held by the Business Administration Study Program, Faculty of Economics and Business (FEB) Telkom University, in collaboration with the Wredatama Republic of Indonesia Association (PWRI) West Java. This activity is a strategic step to improve business management capacity, strengthen entrepreneurial mentality, and create a productive and high-performing team.
Entrepreneurial character is a basic element that every entrepreneur must have to face business challenges. Traits such as courage, tenacity, innovation and risk-taking are qualities that are critical to creating and managing a successful business.
successful business. Many SMEs fail to thrive because the entrepreneurs do not have strong enough character to overcome the problems that arise. Through the entrepreneurship workshop, participants will be trained to develop the attitude and mindset needed to become a strong entrepreneur.
HR management in SMEs is often a big challenge due to limited resources and experience in team management. Competent and motivated human resources are key to the success of a business. Therefore, the HR management workshop will help SMEs to understand how to manage employees effectively, build a solid team, and increase work productivity. Good HR management not only involves proper recruitment, but also includes training, career development, and maintaining employee satisfaction and motivation.
The workshop was designed to provide SMEs with the understanding and practical skills needed to grow their businesses. Some of the main objectives of this workshop include:
1. Improving Understanding of Entrepreneurship
Workshop participants will be trained to better understand the principles of successful entrepreneurship, such as innovation, wise decision-making, and adaptability to market changes. This will form a stronger entrepreneurial character and reduce the possibility of failure in business.
2. Managerial Skills Development
Effective HR management requires good managerial skills. This workshop will help SME entrepreneurs to develop skills in planning, directing, organizing, and controlling, especially when it comes to managing employees and work teams.
3. Improved Organizational Efficiency
Through this workshop, SMEs will learn about the importance of a clear organizational structure and an integrated system to facilitate business management. These efficiency improvements can reduce waste, increase productivity, and have a positive impact on business sustainability.
4. Building a Solid and Productive Team
One of the main keys to the success of an SME is having a cohesive team that can work well together. This workshop will teach techniques to build effective communication, resolve conflicts, and create a positive work culture.
HR management in SMEs has its own challenges. In this material, participants will be equipped with knowledge about effective recruitment, performance management, coaching, and employee competency development. This aims to create a working environment
that support high performance. Good communication and inspirational leadership are important factors in building a solid team. Through this workshop, participants will be trained to develop effective interpersonal communication and leadership skills, enabling them to become leaders who are respected and followed by team members. The occurrence of conflict in a team is natural, but it is the way it is resolved that determines the success of the organization. In addition, employee motivation is also a very important factor to improve performance. The workshop also discussed how to resolve conflicts wisely and motivate employees to remain productive.
After attending this workshop, participants are expected to manage their teams and businesses more effectively. They will have more knowledge about managerial techniques that can improve operational efficiency and human resource management. Having a strong entrepreneurial character will increase the entrepreneur’s self-confidence. With a better understanding of entrepreneurship and HR, entrepreneurs will be better equipped to face challenges and make more informed decisions in their business.
Entrepreneurial character and people management workshops are important investments for SMEs that want to grow their businesses sustainably. By improving their team management skills and building resilient entrepreneurial character, SME entrepreneurs will be better prepared to face challenges, lead their teams more effectively, and increase their business productivity. A well-managed business supported by a solid team has a great chance to grow and succeed in an increasingly competitive market.
